“Just because someone doesn’t have a website or app doesn’t mean we don’t have a direct purchase path,” Hill said. That means building tech to make tracking items more efficient for customers (that might come in the form of an actual chatbot at some point, Hill said); building a better search engine for the assistants to find specific pieces for Threads clients; and so on. As a marketplace, Threads makes commissions from the suppliers when items are sold. A comment by itself has a pretty simple structure. . . . S.P.E.A.K – BESPOKE PERSONAL STYLING . @Robyns_FrenchNest: Robyn has such a great idea for design and shares fantastic decorating tips every single week in her Instagram stories. After Fashion and Interiors, Threads Styling Ventures Into Beauty Beauty services are launching six months earlier than planned, given increased customer … Hill says that its chat-based shopping service fits into a wider world of busy activity and travel for a typical customer, who will nonetheless expect a high level of engagement as part of a five-star service, even if it originated in chat. Just take this pic for example. Saved from instagram.com. “You can see where the customers might be happy with that response versus talking to a person. We’re at the cutting edge of new retail innovations and we believe our tech platforms It’s a customer-centric business and it’s built on chat because that is where the customers wanted to be and transact. Discover the service that only recommends clothes in your style, size and budget. . When you think of e-commerce marketplaces, chances are that the first things that come to mind are storefronts built on websites and apps. She saw that they were already all avidly using messaging clients on their phones to chat to each other. “The idea behind Threads is curation and convenience. New York and Hong Kong are first on the list. #Threads #ThreadsStyling #PersonalShopping #ShotByThreads #Gucci…” All online and completely free. It’s much harder to achieve that on a website these days.”. #Fendi #FendiTrousers #WomenWithStyle #WIWT #OOTD #ThreadsStyling…” Whatever you want, wherever you are, we’ll track it down and ship it to you. Instagram post by T H R E A D S • Nov 10, 2015 at 6:12pm UTC 1,768 Likes, 41 Comments - T H R E A D S (@threadsstyling) on Instagram: “Blush @chanelofficial Snapchat ID: threads_styling #Chanel” With advertising on Facebook and Instagram reaching a saturation point, WhatsApp has become a new way to generate revenue, says Jasmine Enberg, senior analyst of global trends at Insider Intelligence. A personalised service from chat to delivery. “People who are Threads’ customers clearly like to transact like this,” Tony Zappala, a partner at Highland Europe, said. Sign in to check out what your friends, family & interests have been capturing & sharing around the world. 4,000 Likes, 9 Comments - THREADS (@threadsstyling) on Instagram: “Fendi feels with @mvb . If you find something sold for less on another site, email both links to support@thread.com, and … . Make sure you give her a visit! 2. We celebrate individuality. That is why we will focus only on styling the comment threads in this article. Women's Style. Discover the service that only recommends clothes in your style, size and budget. Global community. Today I wanted to talk about Instagram personal shoppers. @JamesFarmerInc: I get lost in James Farmer's photos because there are always so many fun design details to see! Messaging in the West was relatively feature-free, but Hill could see what was coming around the corner by looking at WeChat, the Chinese app that was well ahead of its time, and that — plus what her target audience was already using — was enough to convince her of how she needed to build her business. Our Personal Shoppers tailor our service to meet each client’s needs - we’re more than just a shopping destination, individuals come to us looking for a product, and leave as part of our community. EVENT WARDROBE STYLING. Find us onInstagram, WhatsApp, Snapchat and WeChat. Explore. So far, so good. Day. Your experience with us is entirely over social media and text, so there’s no need to stop and shop - we’re just a direct message away. #Threads…” “It is a complement to what they need and how they want to shop for luxury goods,” she said. Threads has a somewhat unconventional cost base as an e-commerce startup. Panel 1 Placeholder Panel 2. The year was 2010, and even though messaging apps had yet to take off, and well before the ones you likely use today really had any functionality at all, with Instagram and the “stories” format nowhere on the scene, Hill started canvassing opinion among the people she hoped to target. Jun 20, 2018 - 1,000 Likes, 19 Comments - T H R E A D S (@threadsstyling) on Instagram: “Ultimate hand piece . Another area where Threads’ costs are quite different from the typical e-commerce business is in customer acquisition. It's Wednesday, which means it's time to share a few of the photos that stopped me in my scroll on Instagram this past week! Mar 25, 2019 - 482 Likes, 21 Comments - Henna Threads (@hennathreads) on Instagram: “Model @mxthical_creatxre Lighting grip @izzy_andromeda Styling @hennathreads Video @hennathreads…” All online and completely free. Instead, Threads has grown mainly by word of mouth among users, and later via social media platforms like Instagram as its own content and that of its customers gets attention. Jun 27, 2016 - 0 Likes, 0 Comments - T H R E A D S (@threadsstyling) on Instagram. Instagram post by T H R E A D S • Dec 3, 2015 at 2:05pm UTC 1,629 Likes, 29 Comments - T H R E A D S (@threadsstyling) on Instagram: “Eye spy @chanelofficial Snapchat ID: threads_styling #Chanel” At Threads, we offer a personalised luxury shopping experience entirely over social media and text, and we’re always connected - whatever you want, wherever you are. Thread feeds this into its matrix. Style simplified. Career enquiries – the fashion industry was quick to comment at the news, balking at the idea of a brand as powerful and on the rise as Bottega Veneta going dark. A basic comment thread. . Instagram post by T H R E A D S • Mar 13, 2016 at 9:04am UTC 1,151 Likes, 14 Comments - T H R E A D S (@threadsstyling) on Instagram: “Summer slip ons @sanayi313 Snapchat ID: threads_styling … On the other hand, one area where Threads has potentially weathered significantly more expense than the average e-commerce business is in how it connects clients with products. #Chanel #BOTD #ShotByThreads #PersonalStyling…” The claim that the service is powered by a unique data set of 25 million ratings and 3.7 trillion outfits made me feel confident, albeit a little lost in the crowd. #ThreadsStyling #Yeprem #Jewellery #FineJewellery” Style simplified. No more Twitter updates, no more Instagram photos, and no more Facebook posts from the Italian luxury brand that has, under creative director Daniel Lee, become a rising star in Kering’s portfolio. Made. 3,257 Likes, 191 Comments - THREADS (@threadsstyling) on Instagram: “Sliding into summer like... @ tag a friend who would wear these ‍♀️ . 2018. We see it as a complement, a way to enhance the personal experience. 2015-nov-21 - 1,452 Likes, 17 Comments - T H R E A D S (@threadsstyling) on Instagram: “Saturday night heels @maisonvalentino Snapchat ID: threads_styling #Valentino #RockStud” “We are going to be using technology to enhance that personalised experience. . “Tech has moved quickly and we are starting to test and how we will integrate more AI,” she added. Personalised luxury shopping. We’re always connected. Hello my fashion lovers & welcome to my video! Hello! It's Wednesday, which means it's time to share a few of the photos that stopped me in my scroll on Instagram this past week! Women's Fashion. And if you’re not sure what you’re looking for, we offer personalised styling advice and product recommendations. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. . Using tech blended with human interaction will be the ultimate service for the luxury industry. We make luxury shopping effortless, and we’re always connected - whatever you want, wherever you are. It’s about us seeing how customers will react.”. That’s why we never charge more than other retailers for the products we sell. “We very intentionally didn’t build a website for consumers, just as we haven’t built an app,” founder and CEO Sophie Hill explained in an interview. The company says that it will be using the new funding — led by fashion and millennial-focused fund C Ventures, with participation from Highland Europe (which invests in Matches Fashion, among other related businesses) — to expand its business across the board: hiring more stylists, more engineers to build tech to help the operation run smoother, and creative and other staff to bolster the 90 who already work for the business. And because of its success in linking up expensive goods with people willing to buy them, it’s secured relationships with designers and brands like Dior, Fendi, Chopard and some 250 other luxury names to source key items for its clients. Hill says the startup company also has never really had a dedicated marketing budget (nor “someone leading the marketing function”). Jun 27, 2016 - 0 Likes, 0 Comments - T H R E A D S (@threadsstyling) on Instagram. “And both Threads and those customers are getting more responses. Mar 21, 2016 - Welcome back to Instagram. We had to learn to serve through chat rather than create was for convenient for us as a business.”. Instagram post by T H R E A D S • Feb 15, 2016 at 6:06pm UTC. There is something about a business based fundamentally around a team of people serving users, versus a business that has built technology to do that job, which frankly feels very analogue. BRANDING, EDITORIAL & FASHION PHOTOSHOOTS. . jobs@threadsstyling.com. So, Threads has been known to organise designers flying in from one city to another to show off a specific piece to a client, and also pulling together shopping to hand deliver it to a client in whatever location she happens to be, or even organising excursions to actual, physical boutiques when those customers take a trip to a city, either specifically to shop or for something else. On social media – where else? London-based Threads has raised $20 million in funding for an operation that courts high-end, millennial, mostly female customers with tailored selections of luxury fashion, which it then sells to them on services like WeChat, WhatsApp, Snapchat, Instagram and Apple’s iMessage for their primary interactions with a team of human (not AI) shopping assistants. 1. The mix of a business born in the concept of high-touch customer service, with luxury boutique-style profit margins, but with roots in a very popular technology (messaging) and the potential to bring on even more tech to make it work more efficiently, is the crux of what caught investors’ attention. Jun 4, 2015 - 1,372 Likes, 17 Comments - T H R E A D S (@threadsstyling) on Instagram: “Catching monsters at Threads HQ @sophiehill_threads #OOTD #Fendi #FendiMonster #Micro #Baguette…” Instagram post by T H R E A D S • Dec 23, 2015 at 4:19pm UTC 1,267 Likes, 30 Comments - T H R E A D S (@threadsstyling) on Instagram: “Chanel trio @chanelofficial Snapchat ID: threads_styling #Chanel” But Hill and her investors believe that there is scalability in Threads’ future, and tech will be what helps get it there (just as it has been what helped the startup materialise in the first place). 1,815 Likes, 8 Comments - THREADS (@threadsstyling) on Instagram: “Flowers AND Chanel? . . But today an e-commerce startup that has never had either — and never plans to — has raised a fistful of cash to continue building out its shopping experience on the platform that has been its growth engine: messaging apps. Threads Styling Ltd. All Rights Reserved. will go on to define how chat commerce works for many other industries in the future. Styling Services. Mar 21, 2016 - 1,086 Likes, 21 Comments - T H R E A D S (@threadsstyling) on Instagram: “Nano love. 0 Posts - See Instagram photos and videos from ‘threadsstyling’ hashtag Without a site and app, its developer team instead is focused on ways of improving the processes that go into the selling that Threads does do: personalized, concierge style services. Here’s a skeleton of a single comment: A single comment structure. Style inspiration. Chat may not have been used in the way we were using it in 2010” — when the company was founded — “but that was our problem to solve. 1. 1,088 Likes, 5 Comments - THREADS (@threadsstyling) on Instagram: “Have you got yours yet? At Threads, we offer a personalised luxury shopping experience entirely over social media and text, and we’re always connected - whatever you want, wherever you are. But even before now, the company has been growing quite impressively. With customers in 100 countries — 70 percent of them under the age of 35, with Asia one of its fastest-growing regions — Threads says that its average amount people spend in a shopping session (basket size) is a very unshabby $3,000. Fashion and Personal Styling Services “Money can buy you all the fashion in the world, but it can’t buy you a thread of style” ~Anonymous. . Thread’s goal is to help you look better with as little hassle as possible – and for free. The next stop for Threads will be expanding to more product categories beyond fashion and jewellery — although Hill would not say what — and adding more offices to provide services closer to its customers on both sides of the marketplace. Threads Styling founder Sophie Hill in her East London office. Instead, Threads has grown mainly by word of mouth among users, and later via social media platforms like Instagram as its own content and that of its customers gets attention. With that out of the way, let’s knock out the first set of points and design our comment thread. 1,946 Followers, 21 Following, 24 Posts - See Instagram photos and videos from Menswear by @threadsstyling (@threadsmenswear) We’re here to uplift and inspire the global #ThreadsCollective. . Our content represents our global community, and we inspire our clients to experiment, shop and discover new pieces, and wear them in their own way. We’re here to uplift and inspire the global #ThreadsCollective Hello! @louisvuitton Snapchat ID: threads_styling #LouisVuitton #LVNano” Threads materialised (sorry) as a business when founder and CEO Sophie Hill was still working as a buyer for Topshop owner Arcadia, her first job out of university (where she studied sociology). View this post on Instagram A post shared by Kim Kardashian West (@kimkardashian) We live for a good Kim Kardashian bikini photo, and on December 7, 2020, she served up two ! 499.6k Followers, 1,562 Following, 15k Posts - See Instagram photos and videos from THREADS (@threadsstyling) “Facebook has been trying to monetise it for a long time, and the latest push is about simplifying the shopping experience. , we offer personalised styling advice and product recommendations saw that they were already all avidly messaging. Shopping experience are starting to test and how they want to shop for goods... Talk about Instagram personal shoppers ” Threads styling founder Sophie Hill in Instagram. # FineJewellery ” Threads styling founder Sophie Hill in her Instagram stories more than other retailers for luxury., WhatsApp, Snapchat and WeChat: threads_styling # louisvuitton # LVNano hello. The luxury industry charge more than other retailers for the products we sell better as... 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